The Theory of Reasoned Action, developed by Martin Fishbein and Icek Ajzen in the late 1960s, proposes that an individual’s behavior is determined by their intentions, which in turn are influenced by their attitudes and subjective norms
An Introduction to the Theory of Reasoned Action Find Out More...
A firm may choose to use ethnography research for several compelling reasons, as this qualitative research method offers unique insights into consumer behavior, preferences, and cultural contexts.
What is Ethnography Research in Marketing? Find Out More...
A niche market is a subset of a larger market that focuses on a specific group of customers with unique preferences, needs, and characteristics.
What is Niche Marketing? Find Out More...
Outlining the key buyer persona sections involves gathering and analyzing information about your ideal customer. This helps in tailoring marketing strategies to meet the specific needs, behaviors, and concerns of different segments of your audience
Buyer Persona Sections Find Out More...
FOMO, or the Fear Of Missing Out, is a powerful psychological phenomenon that drives us to want to be part of something exciting or important.
Using Fear Of Missing Out in Marketing Find Out More...
Here are four example Buyer Personas for Variety Seeking consumers. Ideal as a thought starter for your own buyer persona design.
Example Buyer Personas for Variety Seekers Find Out More...
Consumers engage in variety-seeking behavior for several reasons, each offering unique insights into consumer psychology and market dynamics.
Variety-Seeking Behavior Find Out More...
The societal marketing concept goes beyond traditional marketing approaches by aiming to fulfill the needs and desires of customers while also addressing societal issues and long-term sustainability.
What is the Societal Marketing Concept? Find Out More...
In today’s world, with the abundance of information available, it’s easy for consumers to feel overwhelmed and suffer from information overload. But what exactly is information overload in marketing?
What is Information Overload in Marketing? Find Out More...
In this article, we will delve into the perceptual process and explore how it plays a fundamental role in shaping consumer perceptions, attitudes, and preferences.
What is the Perceptual Process in Consumer Behavior? Find Out More...
